Last month I designed an interactive assessment for nonprofit finances, designed to provide an immediate nonprofit_fundraising snapshot to help evaluate and monitor nonprofit health.
Taking stock of this sort is more important now than ever before. According to Forbes in 2016, half of nonprofits are set up to fail – and that was in the midst of economic boom predating current year predictions of a $20 Billion charitable giving decrease.
Although budgeting with a downward and declining revenue projection is a dominant reality for nonprofits entering 2019,
some are far more vulnerable to market forces. You might be working for an organization where the ‘writing is on the wall’, perhaps through several years of budget deficits and hemorrhaging of cash. Or, it might hit you out of the blue, like corporate giant Bear Stearns in 2008 – dissolving overnight after posting its first quarter of revenue loss in a more than 80-year history.
Whatever path has led you here, if you’re among the 10% or so that scored under 20 on my assessment, your organization has a terminal diagnosis. Just as with any diagnosis this severe, the alternatives are to accept the fate and focus on getting affairs in order for the inevitable end, or to fight to the end with optimism and embracing all experimental remedies.
If you find yourself in this condition and are bolstered by a strong leadership core, take these 3 steps to buy yourself some time:
Remember, your organization is terminal, and this doesn’t happen accidently or from a simple mistake. You have a limited network with no coordinated plan to engage or mobilize, low organizational bandwidth to address deficiencies and no cohesive infrastructure. This condition is emblematic of your operating philosophy and it will require a miracle cure when the market bears down. If you score in this range, take drastic action immediately.
When most of your organization’s funds come from private donors, you need strategic processes in place to identify potential donors and communicate with them effectively.
This is where marketing comes in.
To learn more about attracting donors using story telling with inbound marketing, download our eGuide entitled How to Use Inbound Marketing to Attract New Donors.
You can download it here.
About Perry Jowsey
Perry Jowsey, CFRE is a professional fundraiser and featured speaker who has been leading financial turnarounds for more than a decade,
where he has generated more than $20 million in Jowsey_Headshot-1-1.jpgrevenue specializing in small and financially distressed budgets. Perry has worked with local and international media, foreign government delegations, and philanthropists on the Forbes 400. In unparalleled acts of fundraising success, he has cut costs while producing ROI’s as large as 4000%, leading to features in national trade publications and special invitations to present to groups around the United States. Here is the link to Perry's LinkedIn profile
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