This article has been edited and updated to reflect current nonprofit marketing strategies.
In March 2015, Sweet Briar College in Virginia announced that it would officially close at the end of the school year due to financial problems. Reaching this difficult decision clearly came from a multitude of complicated factors. However, in an article posted on Inside Higher Ed titled “Marketing Lessons from Sweet Briar,” author Robert Moore looks critically at Sweet Briar College’s situation, comparing them to similar institutions that have continued to be successful despite dealing with the same struggles. Moore is president and CEO of Lipman Hearne, a marketing and communications firm. He says, “No matter the answer, it seems obvious to an outside observer that Sweet Briar could have taken greater advantage of fundamental marketing principles and more effective student recruitment strategies as administrators considered this decision.” Read the whole article here.Read More
In a previous blog post, we discussed why a blog is an essential marketing asset for any company or institution. In fact, nearly 40% of U.S. organizations use blogs for marketing purposes, and organizations that blog have 55% more website visitors.
In particular, blogging plays an important role in marketing for higher education, especially for attracting students to your school. Prospective students do a majority of their college research online, so an interesting, informative blog on your school’s website will help your school attract website traffic and increase public awareness for your school. The more content-rich pages you create through your blog, the better the chance is that your website will rank higher in search results.Read More
A brand identity is the representation of a company’s (or organization’s or institution’s) reputation through the conveyance of attributes, values, purpose, strengths, and passions.
The importance of brand identity is becoming increasingly important to higher education institutions, especially in the area of admissions and enrollment.
As prospective students research your school, they only know what they find online or what they hear from others.
Thus, your school’s central message should be clear to everyone.Read More
Today’s market economy is a dynamic, growing, transforming environment that is changing at a dizzying pace. The sheer speed and dynamics of these changes are staggering, ubiquitous and inescapable. It is hard to believe that in the last decade major social media sites like Facebook and Twitter have completely changed how a billion people process news and information, communicate with family and friends and advertise and promote businesses.
The smart phone itself is barely 8 years old and yet it has become an endless source of innovation, driving new uses of search engines and social media, speeding online transactions and creating new dimensions of business marketing.
The changes affecting us through our communications and information infrastructure amount to a massive societal paradigm shift, and Solution Link, Integrated Marketing Services itself has been growing and evolving – anticipating change.Read More
If you’ve ever placed an order for marketing materials or other corporate identity pieces, you know that it can often be a much more time-consuming process than you had originally planned.
Even if you have your artwork and information ready when you place your order, you still wait a day or two for a design proof. Usually, some minor text or design changes will be required and that means another proof. If additional changes are required, the cycle continues.
At this point, you’ve spent a fair amount of time waiting for revisions and the idea of a fast fulfillment for the order has become a distant memory.
We don’t think simple orders should be that difficult. That’s why we are introducing a state-of-the-art Online Marketing Resource Center with customer portals.Read More