Category Archives for Inbound Marketing

What Can Social Media Really Do For My Business?

Billboards have long been a preferred method of advertising. What makes billboards effective?

The answer is simple. An effective billboard is strategically placed where people will see it. A billboard on a seldom used back road serves no purpose.

What is the lesson here? For marketing to be effective, it must be placed where people will see it.

Fast forward to the age of social media. Where are people looking today?

Do some people-watching in any public place, and the answer becomes obvious. People are attached to their mobile devices. For better or worse, society is wed to social media outlets.

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What is Lead Nurturing and Why is it Important in Marketing?

Sometimes, the perfect customer finds you. You know the one.

It’s the one that stumbles upon your website, reads the information on your landing page, and signs up on the spot, becoming a paying customer with no muss and no fuss.

It’s the one that keeps coming back, and starts promoting your product for you through social media channels.

Realistically speaking, that type of customer is fairly rare.

It is likely that, for the most part, customer acquisition will come from your marketing efforts, either inbound or traditional in nature.

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What is a Buyer Persona and Why Does it Matter?

After goal setting, the next step of your marketing strategy should include creating buyer personas.

What is a buyer persona and why does it matter?

Essentially, buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations and concerns.

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Tips and Tricks for A/B Testing Landing Page Performance

Landing pages are a critical component of converting leads to customers in the Inbound Marketing methodology. In this article we would like to share some tips and tricks for A/B testing landing page performance and in so doing, help you to achieve the best results for your landing page.

A landing page is a web page that allows you to capture a visitor’s information through a lead form. Basically, it’s where your visitors “land” after clicking a call-to-action on your website, blog offer, or pay-per-click ad on social networks.

On your landing page, your visitors will find a form that they can fill out to receive their offer. After submitting their information to your form, they are created as a new lead in your database.

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Four Quick Tips for Colleges New to Inbound Marketing

The popularity of inbound marketing has greatly increased throughout the past several years. It has become a marketing tactic that is used more often to attract new visitors and for brand establishment purposes. While these are great benefits to inbound marketing, another important benefit is the cost savings that can be seen.

New comers to the world of inbound marketing for nonprofits may find it challenging. Below are four quick tips for colleges new to inbound marketing that will help to make your transition a little easier.

1. Create Premium Content;premium-content

One of the first things to keep in mind is that it is crucial to have great content in order to create a powerful inbound marketing campaign. Your target audience will only share information about a school and their faculty and programs which they feel will be valuable to their friends. When done properly, blogging is a great way to drive traffic to your site.

Nearly 40% of U.S. organizations use blogs for marketing purposes and those organizations that blog have 55% more website visitors. Be sure the CTA’S that you include relate to the content you are providing, such as a link to download tuition information in a post about financial aid. Have the prospective applicant enter their name and email address in order to access the download. You can also garner information from new contacts by having readers sign up for alerts and newsletters.

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Could This Be a Game Changer For College Enrollment?

The stakes have never been higher for small, four year, private college’s looking to enroll new students at both the undergraduate and graduate level. According to an article published by the U.S. Census bureau; “college enrollment declined by close to half a million (463,000) between 2012 and 2013, marking the second year in a row that a drop of this magnitude has occurred. The cumulative two-year drop of 930,000 was larger than any college enrollment drop before the recent recession.”

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Why Responsive Design is Essential for Your Website

In April of this year, Google updated its search engine ranking algorithm based on whether websites are fully optimized for mobile.

Basically, Google’s mobile ranking factors not only label your site as mobile-friendly, but also use that to determine if your site should rank higher in the search results. If your site isn’t fully optimized, you may have suffered a loss of rankings.

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5 Tips for Using Blogs to Educate About Inbound Marketing

Because technology and the internet have reinvented the way we find and share information, blogs have become the new way to educate. Their relaxed, easily-accessible environment allows quick communication and feedback between blog owners and the viewers. It is important to take advantage of this tool for informing potential customers about the philosophy and methodology of inbound marketing. So, how do you properly educate people about inbound marketing through blogs?

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Pay Per Click Advertising Analytics & Management: Keeping it Simple

Though pay per click advertising is a part of most comprehensive marketing strategies, it does come with its own set of advantages and disadvantages. Utilizing pay per click advertising analytics and management solutions provide the best chance of success with PPC advertising.

What are the advantages of PPC?

It is simple to implement. If you spend enough to get top placement, potential leads will see you first. If you use the right keywords and write your ad copy well, you will get clicks.

It is speedy. With some PPC advertising systems, you can get traffic almost as soon as you open an account. If you want traffic fast, PPC is the right way to go to get quick views.

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Inbound: Cool Media Marketing

The influential media ecologist Marshall McLuhan categorized media as either hot or cold. Hot media demand viewers’ attention while requiring little interaction from them. Most conventional advertising uses hot media, such as radio and print. The advertisers pay a lot of money for every minute of your attention and spoon-feed you information. However, this advertising only rents your […]

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