Everyone knows the more people you get to your website the more donor leads you’ll usually generate.
Even so before people can donate or volunteer, they’ll need to find you.
These days your website is the most likely channel where new supporters will find out about you.
Your website is where conversions like online donations, event registrations and sign-ups for email or volunteer service take place. If your blogging with well-optimized rich content your goal should be to connect with people who believe in what you believe.
Nonprofit blogging is about talking to individuals separately, not en masse and that’s how you connect with people.
Blogging is a marketing asset with long term results. It will help you attract high quality traffic, generate new donors and increase awareness for your mission.
The rest of this article will unpack the easiest way to get new visitors to your website and increase your success at donor cultivation.Read More
Winston Churchill once remarked that “we build our houses, and then they shape us.”
He was referring to Parliament.
But that statement applies to most of us.
That is, we create and fulfill our own expectations.
Nowhere is that more apparent than in nonprofit marketing and communications.
The demands being placed on communications teams and the requirement for specialized skills is growing rapidly.
Most nonprofits struggle to find talent with diverse capabilities to focus on their endlessly complex set of needs.
For all but the largest and fully equipped nonprofits, hiring a team of specialists in areas like data analysis, market research and UX design simply is not financially feasible.
What should a progressive, forward-looking nonprofit do?Read More
In every nonprofit organization, there is a great deal of focus on bringing in new donors each year. Sometimes, irrational optimism takes hold with offices envisioning a herd of new unicorns marching through the door – first-time donors making five-figure gifts that will transform the agency for years to come.
Needless to say, such reality is seldom witnessed. More importantly, lost among these dream visions are the single greatest asset to nonprofit fundraising growth – existing major donors.
The prevailing school of thought responsible for this misdirection is the Atlas-complex that deifies giving at a certain level, especially among early supporters. The thinking supposes that donors just tap out at a certain level and it would be audacious to ask them to do more, perpetuating one of the greatest fallacies in philanthropy.Read More
Why is SEO for nonprofits important?
The basic goal of Search Engine Optimization is to increase website traffic.
All companies that have a website should want as many visitors to that site as possible.
It goes without saying that any organization could benefit from an effective SEO strategy.
By necessity, nonprofit marketing is fundamentally different from corporate or product marketing.
For profit corporations are interested in selling more product.
By contrast, nonprofits are primarily interested in raising awareness for the cause they stand for.
What’s the best way to develop an SEO strategy for your nonprofit that will help your cause stand out?Read More
Fall is just around the corner.
Have you considered launching a fall fundraising campaign?
Seasonal campaigns are a great way to make up for funding shortfalls, build support and advance your mission.
For many small nonprofits, running an effective seasonal campaign may seem too difficult.
But sometimes, all it takes is the right game plan to get things moving.
Many hold the preconceived notion that marketing is exclusive to the realm of for-profit companies.
But, this is simply not the case.
Nonprofits are competing with each other for donor interest and need to implement an effective marketing strategy to truly stand out.
Grab a pen and a piece of paper and answer these 10 questions.Read More
As the development director of your nonprofit, you probably spend a lot of time trying to understand your organization’s target market.
What are their interests, needs and desires?
What really makes them tick?
What makes them want to donate to your nonprofit?
But don’t lose site of the big picture.
If you’re looking too closely at your own target market and how to push your nonprofit marketing message out, it’s easy to forget the foundation of successful donor cultivation.Read More
In the battle to drive nonprofit revenue and profits, content marketing is a critically important tool.
The content on your web pages, blog posts, landing pages and downloadable educational resources, gives you an opportunity to attract donor prospects, build trust with them, and answer questions they may have in their donor journey.
Without content your digital marketing assets would be a series of empty web pages.
Content is everything.
If you fail to make it a cornerstone of your nonprofit marketing strategy, your donor cultivation efforts will suffer.Read More
Frazzled consumers don’t care about the overall goal of your nonprofit organization.
They’re happily going about their lives doing the best they can with the resources they have.
They don’t want to change anything, because for them change is work.
Your targeted donor prospects need to see that there are options they don’t know about yet.
These options are what wake them up and kick them out of their comfort zone.
Their attunement to your nonprofit organization starts with having a strong value proposition that’s highly attractive.
One that answers their question “why should I consider changing from my status quo?”Read More
A fundraising event is not an end in and of itself.
It holds the potential to expand your organization’s traditional fundraising pipelines.
A strategic approach can convert event donors into annual fund, major and planned gift donors.
Spending time engaging event participants is vital.
Studies have shown that there is a tremendous untapped opportunity in event donors who have already demonstrated their support through a monetary donation.
But most organizations make the mistake of dismissing this type of philanthropy as merely tangential in their nonprofit marketing plan.Read More
Running A/B tests in your nonprofit marketing campaigns to optimize email, website landing pages and calls-to-action, is a great way to learn how to drive more traffic to your website and generate more donor leads.
Such increases in generating new donors, can provide a huge advantage for your nonprofit in the race to attract and retain new donors.
Just a few small tweaks to a landing page, an email or a call-to-action can significantly affect the number of donor leads your nonprofit can attract.
A/B testing is all about optimizing your variables, finding significant results and tracking those results over time to improve your conversion rates.
If you’re not A/B testing, you’re missing out on opportunities to increase your conversion rates and glean learnings to improve your content over time.Read More