Category Archives for Social Media

Social Media for Nonprofits, Using Facebook for Donor Cultivation

Most nonprofit marketers know the importance of including Facebook in their social media strategies. With a daily active user base of 1.3 billion odds are in your favor that you will be able to attract and cultivate donors who enjoy staying connected with Facebook.

Facebook can also help your organization get found in search , create a community around your organization, promote the content you create, and develop a strong brand identity.

But, what about using Facebook to generate leads? To cultivate donors that might eventually turn into cash paying donors?

To be sure, there are many strategies that involve using Facebook as a marketing tool.

In this post I’ll show you 5 different Facebook post ideas to capture leads.

Read More

Social Media for Nonprofits; 6 Strategies for Success

You’ve probably seen my posts about using social media in conjunction with inbound marketing.

Social media is one piece of the digital marketing equation, and it has a specific role. This is critical for every nonprofit to understand.

Social media for nonprofits is the ‘conversation driver’ that relies on other content.

Read More

Engaging Your Generation Y Alumni

This article has been edited and updated to reflect current nonprofit marketing strategies.

Generation Y, or the Millennial generation, is frequently a major topic in discussions of business, marketing, and selling. For good reason—Millennials are the biggest demographic in the United States, with a total market size of 75.7 million. Thus, they are a huge section of all consumers, which is why we have also already discussed strategies for marketing to millennials.

Read More

Is your Website a Marketing Hub?

The marketing hub idea, sometimes called “the social marketing hub,”or “the enterprise marketing hub” has to do with using your business website to engage customers on multiple marketing platforms at the same time.

Some authorities are saying that creating a marketing hub is synonymous with inbound or content marketing.

The idea of a “marketing hub” has been adopted by a number of companies that make software and organizations that advocate for particular points of view.

This wholesale adoption of the idea makes the actual methodology hard to pin down. However it clearly came out of the growth of inbound marketing methods.

Read More

Alumni Outreach in the Age of Inbound Marketing

According to The council for Advancement and Support of Education (CASE), the guiding principles of alumni outreach programs must be to respect, inform, and involve alumni.

In the age of social media, could colleges benefit from better alumni outreach efforts that embrace new methodologies for maximum impact?The answer to that question is a resounding “yes”.

Maintaining viable communication with alumni is the cornerstone of any outreach program.

Read More

What Can Social Media Really Do For My Business?

Billboards have long been a preferred method of advertising. What makes billboards effective?

The answer is simple. An effective billboard is strategically placed where people will see it. A billboard on a seldom used back road serves no purpose.

What is the lesson here? For marketing to be effective, it must be placed where people will see it.

Fast forward to the age of social media. Where are people looking today?

Do some people-watching in any public place, and the answer becomes obvious. People are attached to their mobile devices. For better or worse, society is wed to social media outlets.

Read More

How Can Colleges Generate More Participation From Their Alumni?

According to an article published in the Chronicle of Philanthropy in January of this year, “giving to colleges rose nearly 11% in 2014.”

However participation continued to decline.

Curtis R. Simic, president emeritus of the Indiana University Foundation was quoted in the same article of The Chronicle of Philanthropy as having said, “It’s challenging to increase the number of donors significantly from year to year.”

The Council for Aid to Education reports that “in 1990, 18% of college and university alumni gave to their alma mater. By 2013 that number had been cut in half to less than 9%–a record low and a culmination of a trend that has persisted for more than two decades.”

Read More

Attracting Millennial Students to Your School

As you engineer a strategy for attracting millennial students to your school and consider prospective students for your school, what do your applicants look like? It is important to fully understand your target audience as you do your marketing for admissions. Remember that most of your prospective students are still part of the Generation Y/Millennial Generation, as they mark the last birth years of this generation.gen-y-filling-shoes

We have previously discussed marketing to millennials. Millennials are technically the demographic following Generation X, which is the generation born after the World War II baby boomer generation. The generally-accepted birth years range from early 1980’s to the early 2000’s.

They can be difficult to market to because they constitute a varied group of individuals. However, some helpful tips include:

Read More

Why Responsive Design is Essential for Your Website

In April of this year, Google updated its search engine ranking algorithm based on whether websites are fully optimized for mobile.

Basically, Google’s mobile ranking factors not only label your site as mobile-friendly, but also use that to determine if your site should rank higher in the search results. If your site isn’t fully optimized, you may have suffered a loss of rankings.

Read More

How to use the psychology of color in your marketing

Writing quality content is the core of successful marketing, but making that content visually appealing is also paramount. Whether it is your product, website, or an email newsletter, presenting your brand in an aesthetically pleasing way is crucial. One of the most important visual choices to make is color. The color scheme you use can drastically effect the buying habits of your customers and prospects.

Some statistics on the significance of color:

Ads in color are read up to 42% more often than the same ads in black and white. (Source)

60% of the decision to buy a product is based on color. (Source)

People make a sub-conscious judgment about an environment or product within 90 seconds of initial viewing. Between 62% and 90%
of that assessment is based on color alone. (Source)

Read More