A fundraising event is not an end in and of itself.
nonprofit_fundraising It holds the potential to expand your organization’s traditional fundraising pipelines.
A strategic approach can convert event donors into annual fund, major and planned gift donors.
Spending time engaging event participants is vital.
Studies have shown that there is a tremendous untapped opportunity in event donors who have already demonstrated their support through a monetary donation.
But most organizations make the mistake of dismissing this type of philanthropy as merely tangential in their nonprofit marketing plan.
The burden is on each organization to pursue a deeper relationship and engage these donor prospects outside of their relationship with the event.
If you don’t take the first step, chances are the relationship will never move beyond their support of the event.
While an event donor may have little knowledge of your organization’s mission, we believe it’s in your best interest to use this five-step plan to convert them to organizational donors;
By identifying, using wealth screening, engaging, qualifying and converting event donors your nonprofit organization can leverage its event participants’ networks to build new donor pipelines.
Doing so will likely require an investment in education and training in order to shift the current culture of fundraising staff and event participants.
Persuading people to commit to contributions has never been easy.
Learn how to develop a marketing strategy to retain current donors and attract new donors by downloading this informative eGuide entitled; How to Attract and Retain Donors.
You can download it here.
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