Fundraising is hard – we get it. If it feels like you’re battling a constant tide of “Sorry, not today”, there’s hope
yet. By utilizing the right tools, fundraising for nonprofit organizations needn’t be a daunting task, nor should it cost an arm and a leg. Read on for four easy ways to take the stress out of fundraising, and increase your donor acquisition rates while you’re at it.
1. Make use of the (free) digital resources at your disposal
In our previous blog post, we listed some of the digital marketing strategies that can catapult your fundraising efforts to new heights – with relative ease. Two of the most powerful of these methods are social media, and PPC (Pay-Per-Click) via Google Ad Grants. Using social media channels
like Facebook, Twitter, Instagram and even Pinterest and Snapchat, gives you instant access to a massive audience, without having to spend a dime. The trick, however, is to formulate a social media marketing campaign that’s strategically targeted to the people with the highest chance of becoming donors. Have a look at this blog post to find out how to go about it.
Another powerfully efficient, and free, means of increasing your acquisition rate, is by way of PPC ads. Businesses the world over spend thousands of dollars on Google AdWords – because they work. Thanks to Google Ad Grants, which is specifically designed for fundraising for nonprofit organizations, you can run a PPC campaign worth up to $10,000.00 per month, with a maximum cost per click limit of $2.00.
2. Tap into the power of your greatest allies
Thanks to the global connectivity fostered by the internet, several crowd sourced initiatives such as Wikipedia and OpenIDEO, are available. After all, fundraising for nonprofit organizations is only possible with the help of other people who are passionate about your cause. If it wasn’t for your supporters, your nonprofit would cease to exist. Appeal to your existing donors to reach out and refer connections who may be equally interested in your cause – a kind of pay it forward, if you will. Despite the increasing digitalization of the world, word of mouth remains one of the, if not the, most potent means of marketing out there. Reach out via personalized emails or a phone call – now’s the time to use the information you have about your existing donors and put it to good use.
3. Say “goodbye” to outbound and “hello” to inbound
If you haven’t been living under a rock, you’ll know that the face of marketing has changed considerably in the last decade. As consumers are bombarded by more and more information, and the line between thinly-veiled marketing ploys becomes increasingly blurred, your audience is more cautious than ever when presented with anything that reeks (even vaguely) of a sales pitch. Enter: inbound marketing. Where traditional, outbound marketing ‘shouted’ a message, inbound seeks to strike up a two-way conversation. Instead of broadcasting irrelevant messages created for mass consumption, inbound marketing presents tailored, relevant content to those (and only those) who are genuinely interested. Using content in the context of fundraising for nonprofit organizations,inbound marketing enables you to amplify your efforts, by way of identifying your ideal target market, and then gifting them with strategically-crafted messaging that speaks to their specific concerns and interests.
4. Don’t be shy to ask for help
You know what they say about being a Jack of all trades right? There are multiple factors involved in online marketing for nonprofits, and while some exercises are relatively easy, such as the tips above, some require the assistance of an expert. We’re well-versed in helping nonprofits fine-tune their marketing efforts, enabling them to increase their donor acquisition rates successfully.
Ready to take your fundraising efforts to new heights? Downloading our (free) eBook entitled How to Use Inbound Marketing to Attract New Donors to learn about marketing your nonprofit in the digital age. Alternatively, you can contact us here.
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