Direct Mail Marketing

Personalized direct mail can increase response rates.

A 2012 InfoTrends study of the marketing communication needs (printing, variable data, marketing, etc.) of various businesses finds that marketing efforts featuring a higher level of personalization complexity results in a higher return on investment.

Effective Marketing Strategy

Small businesses who send direct mail advertisements to their customers find this to be a highly effective marketing strategy. According to the United States Postal Service, 98 percent of people retrieve their mail daily, and 77 percent of people sort it immediately. This gives companies access to an audience who could potentially seek out their business right away.

High Potential Return

With direct mail marketing, there is a high potential Return On Investment because this type of advertising is extremely targeted. Small businesses can market just to the consumers they think will be most likely to purchase from them – rather than mass advertising through television or email campaigns.

Build Relationships with Your Customers

Direct mail proves to be a more personal way to reach prospective and existing customers, and it encourages businesses to build a relationship with their customers. There is measurable feedback on direct mailing campaigns because businesses can directly count how many responses they see to their advertisements. For nonprofits this equates to how many responses they get from their direct mail fund raising strategies.

Data Enhancement

Who is your ideal customer? Male or female, young or older, single or married, homeowner or renter, average income or relatively wealthy? Mix and match these and other factors to identify the perfect audience and then personalize your message for each person in that audience. Basic data enhancements include:

  • Date of Birth
  • Gender
  • Marital Status
  • Language
  • Ethnicity
  • Number of Children
  • Education Level
  • Occupation--Industry Segment
  • Home Ownership
  • Religious Affiliation

Whatever your requirements, the data enhancement service is simple. You upload a mailing list, tell us what enhancements to apply, and we format and validate the list provided. We then add the requested data enhancements to the list and return it to you.

Personalized, relevant messaging with an optimal design

Download our free white paper entitled Six Quick Tips for Designing Direct Mail Pieces, and start designing direct mail pieces that will engage your target audience.

Nonprofit Marketing Audit

Part of developing a good fundraising program depends on some self-reflection.

Are we taking advantage of lessons learned by others by implementing "best practices?" Click here to learn more.

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Mark Twain