One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members isnonpnrofit_blogs through a blog.
Digital storytelling about your nonprofit allows you to leverage human stories to connect people to your cause and inspire them to support your organization and connect to a wider audience online.
Be prepared to spend more than a couple of hours writing your post. From the initial concept until the time you hit publish you might spend several days or maybe even a week writing your post.
Before diving headfirst into writing your composition, create an outline.
More than bullet points, I’m talking about a fully expanded outline with enough details that make it impossible for your article to go off topic.
Here is a 7-step method for outlining articles that I use.
You may prefer to change the order of some of the steps.
Whatever combination you choose to use I’ve found an outline can save you time and prevent frustration.
There’s no such thing as a perfect post. Make each article as good as you can, learn from experience and move on.
Time is not your friend. Don’t be afraid to make cuts or adapt on the fly.
Blogging is one of those jobs that gets easier with time and practice.
Start with an outline and in no time, you’ll be blogging like a pro.
How does your organization maximize its blog to engage new and current audiences?
If you are thinking about developing a marketing strategy to attract and retain donors, download our eGuide entitled “How to Attract and Retain Donors.”
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