Most nonprofit marketers know the importance of including Facebook in their social media strategies. With a
daily active user base of 1.3 billion odds are in your favor that you will be able to attract and cultivate donors who enjoy staying connected with Facebook.
But, what about using Facebook to generate leads? To cultivate donors that might eventually turn into cash paying donors?
To be sure, there are many strategies that involve using Facebook as a marketing tool.
In this post I’ll show you 5 different Facebook post ideas to capture leads.
But first let’s start with my definition of a “lead” as it pertains to inbound marketing.
A lead is a person who has shown an interest in your organization by giving you their contact information in exchange for valuable content.
Leads are generated by sharing content that links directly back to a form on your website where visitors can share their contact information in exchange for an offer---whether that be an eBook, infographic, podcast or video presentation.
The form resides on a landing page on your website and is linked to a call-to-action.
As you know, inbound marketing is about being helpful and relevant to your audience. It involves understanding the goals of your donors and partnering with them to overcome challenges.
Its not about being spammy, annoying or deceiving.
It’s about creating and distributing quality content where your audience is already spending their time. That means being present on Facebook.
Here are 5 Facebook post ideas for Facebook lead generation.
I hope you found these 5 ideas for generating leads from Facebook posts for donor cultivation helpful.
Remember though that Facebook is constantly changing and while the ideas here are a strong start to success, nothing beats testing each strategy for success.
In a massive sea of 1.3 billion daily users you need to stand out if you want to market on Facebook.
You need to be helpful, and deliberate.
Really, to master Facebook marketing you need to think like an inbound marketer.
To learn more about attracting and retaining donors, download our eGuide entitled How to Use Inbound Marketing to Attract Donors
You can download it here
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