Don’t take this personally. This letter has been auto-generated by a moderately priced software program, but it
will make no attempt to use your name, speak to you individually, or make any reference to your contribution history. You should feel lucky, however, because we know many nonprofit organizations won’t bother to send you a letter at all. We appreciate your continued support.
Not so sincerely, your soon to be former charity of choice.
Hyperbole aside, nonprofit organizations are communicating with donors like this every day. Generic correspondence is pushed out at arbitrary intervals, hoping for substantial returns but not in accordance with a governing strategy and not actively conducting performance analytics.
You can markedly increase your nonprofit fundraising donor communication effectiveness starting immediately by following these three strategies:
Many of us have grown up learning about the Golden Rule, to do unto others as you would have them do unto you, which is a valuable tool in interpersonal empathy. With donors who crave personalized communication, you are better suited to employ Dr. Tony Alessandra’s Platinum Rule: “Treat others the way they want to be treated”. Embrace this approach, and watch the returns grow.
About Perry Jowsey
Perry Jowsey, CFRE is a professional fundraiser and featured speaker who has been leading financial turnarounds for more than a decade,
where he has generated more than $20 million in Jowsey_Headshot-1-1.jpgrevenue specializing in small and financially distressed budgets. Perry has worked with local and international media, foreign government delegations, and philanthropists on the Forbes 400. In unparalleled acts of fundraising success, he has cut costs while producing ROI’s as large as 4000%, leading to features in national trade publications and special invitations to present to groups around the United States. Here is the link to Perry's LinkedIn profile
If you'd like to learn more about attracting and retaining donors, download our free guide entitled How to Attract and Retain Donors. You can download it here.
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